Why Your Business Might Need A Social Media Policy
When it comes to social media, yes it is a forum, and no a social media policy isn’t required, but it is suggested. This is all about keeping your brand safe in several areas. What is a social media policy? We’ll fill you in. It is a better safe than sorry scenario.
An outline will help protect your brand’s reputation. This will keep out any legal issues that could stir up from your employees posting. There may be company information that you would rather not have posted on the web, if this is the case then a policy aligns with your needs. Copyright laws and financial disclosure should be kept.
Define for your employees what they can and can not post about the company. Promotion is excellent, and you should allow your employees to promote the brand, but let them know what should and shouldn’t be displayed. If your employees post negatively about the brand, it could and should result in a termination.
You may have more than one social media manager, and if that is the case, you should totally have a policy with guidelines on what to do and what not to do. You social manager has the keys to the kingdom, all of the forums. Communication is essential with the social director. Your expectations, motive, and what to do in certain situations should be included in this policy. Think about what you are and aren’t comfortable with. If you hire a social manager without giving them a system, then you need to understand that they will be doing what they think is right and that might not align with what you feel. Connect the dots between employees and yourself before social media lifts off.