Acronyms Used By Web Marketers
There is a second language for every industry, filled with abbreviations and acronyms you may or may not know. Never get caught in another meeting or watching a slideshow presentation that ‘s full of acronyms that leave you confused. We’re here to help you understand them.
AIDA is a marketing acronym. This is a term used widely and often.
Attention through building awareness. Interest by encouraging users to join your community. Desire through regular communication and engagement. Action by creating relevant content and calls-to-action.
CMGR stands for the community manager. This is the person who manages, nurtures and speaks to the public through forums such as social media.
“Cost per click” is what CPC stands for. Sometimes in web marketing, you pay for each click on your ads. This is a part of the marketing/advertising business model.
CR stands for “conversion rate.” The conversion rate is some users who are engaging, liking, or purchasing online.
CTA stands for “call to action.” A call to action is when you direct your followers somewhere from a post. If you tell them to like something, or purchase something, or read more of something, this is a call to action.
PV stands for “Page Views.” This is some views a page has accumulated since being live.
GA stands for “Google Analytics.” This is a tool made for keeping track of the clicks, views, and interaction made by different demographics online.
SEO stands for “search engine optimization.” SEO is when you are directing and increasing organic traffic through search engine results by various means.
SMP stands for “Social media platform.” A social media platform is a particular social media that you will use to promote and interact with your users.
WOM stands for “word of mouth.” This is a marketing term used to describe business referrals.