Acronyms Used By Web Marketers

Acronyms Used By Web Marketers

There is a second language for every industry, filled with abbreviations and acronyms you may or may not know. Never get caught in another meeting or watching a slideshow presentation that ‘s full of acronyms that leave you confused. We’re here to help you understand them.
AIDA:
AIDA is a marketing acronym. This is a term used widely and often.
Attention through building awareness. Interest by encouraging users to join your community. Desire through regular communication and engagement. Action by creating relevant content and calls-to-action.
CMGR:
CMGR stands for the community manager. This is the person who manages, nurtures and speaks to the public through forums such as social media.
CPC:
“Cost per click” is what CPC stands for. Sometimes in web marketing, you pay for each click on your ads. This is a part of the marketing/advertising business model.
CR:
CR stands for “conversion rate.” The conversion rate is some users who are engaging, liking, or purchasing online.
CTA:
CTA stands for “call to action.” A call to action is when you direct your followers somewhere from a post. If you tell them to like something, or purchase something, or read more of something, this is a call to action.
PV:
PV stands for “Page Views.” This is some views a page has accumulated since being live.
GA:
GA stands for “Google Analytics.” This is a tool made for keeping track of the clicks, views, and interaction made by different demographics online.
SEO:
SEO stands for “search engine optimization.” SEO is when you are directing and increasing organic traffic through search engine results by various means.
SMP:
SMP stands for “Social media platform.” A social media platform is a particular social media that you will use to promote and interact with your users.
WOM:
WOM stands for “word of mouth.” This is a marketing term used to describe business referrals.